Sanket Amberkar

Head of AI Applications Product Marketing Google

Sanket leads product marketing for Google’s AI Applications businesses, and is responsible for the company’s positioning, thought leadership and market strategy on AI applications and agents. Previously, he led Global Industry Marketing for Google Cloud. Prior to Google, Sanket was the SVP of Marketing for Falkonry, and VP of Product Marketing for Innovation & New Ventures at Flex.

He brings over 20 years of experience from the high tech, manufacturing and automotive industries in areas ranging from product development to marketing.

Sanket holds Masters degrees in Electrical Engineering and Business Administration - both from the University of Michigan. He is a frequent industry speaker and holds thirteen US patents.

Summit Day One - Tuesday, 7th October 2025 [CET]

12:15 PRESENTATION: DELIVERING BUSINESS IMPACT: REAL WORLD CX & AI CASE STUDIES

  • Learn how organisations across various industries have delivered real-world business impact by improving customer experience and employee productivity with AI 
  • Hear how leading European businesses are delivering higher CSAT and NPS scores, controlling costs, and accelerating revenue 
  • Gain insights into how AI is being deployed in production to meet self-service targets, provide agent assistance, and improve service operations 


Check out the incredible speaker line-up to see who will be joining Sanket.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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