The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Sandra Kujundžić Drašković

Global CIO Transcom

Sandra is a dynamic technology executive with a passion for empowering businesses through data and AI. As Global CIO, she leads the charge in leveraging technology to drive innovation, optimize operations, and create sustainable competitive advantage. With a deep understanding of both business and technology, Sandra has a proven track record of delivering transformative solutions across diverse industries. Her expertise spans core services and security, business intelligence, software development, enterprise architecture, and AI, enabling her to bridge the gap between strategy and execution. A visionary leader, Sandra is known for her ability to simplify complex concepts and engage audiences with actionable insights. She is a sought-after expert on topics such as:

  • • Harnessing the power of data and AI to fuel business growth
  • • Building a culture of innovation and agility in the digital age
  • • Leading successful transformation initiatives
  • • The future of work and the role of technology

Workshop Day - Monday, 7th October 2024 [CET]

11:00 WORKSHOP E: REDEFINING CX SERVICE OPERATIONS IN THE NEW GEN AI ERA

This workshop is designed to place service operations at the core of your strategy. It will provide a holistic view of how technology and human ingenuity can work together to create exceptional customer experiences.  

  

  • Customer journey mastery: Gain deep insights into the customer journey   
  • Synergy of people & technology: Learn how integrating technology with human expertise adds unparalleled value to your service operations and enhances efficiency   
  • Digital transformation use cases: Explore innovative strategies for digital transformation in service operations, focusing on practical applications of GenAI tools to streamline processes   
  • Creating future-ready service models: Gain insights into building agile, resilient service operations that can adapt to changing market dynamics   
  • The value mix: Foster an "outcomes" culture, balancing the Total Cost of Ownership (TCO) optimisation while boosting NPS


Check out the incredible speaker line-up to see who will be joining Sandra.

Download The Latest Agenda