Paola Ivanova

Paola Ivanova

Service Design Manager booking.com
Paola Ivanova

Summit Day One - Tuesday, 7th October 2025 [CET]

14:05 PRESENTATION: ITERATIVE SERVICE DESIGN: HOW BOOKING.COM REINVENTS SERVICES AROUND THE CUSTOMER

  • Learn how Booking.com is shifting from feature-focused delivery to holistic, end-to-end service experiences 
  • Discover iterative methods for scaling service design in complex, multi-team environments 
  • Gain insights into how Booking.com balances experimentation with operational reality, ensuring new services are not just desirable, but viable and deliverable 


Check out the incredible speaker line-up to see who will be joining Paola.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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