The #1 European Event Series for Progressive Contact Centre, CX, and Digital Service Leaders

06 - 08 October, 2025 | Hôtel Mövenpick & The Passenger Terminal - Amsterdam, The Netherlands

Márton Homola

Group-level Head of Loyalty, Digital Channels and CRM MOL Group

Summit Day Two - Wednesday, 8th October 2025 [CET]

12:30 PRESENTATION: PERSONALISATION AT SCALE: HOW MACHINE LEARNING, AI & REAL-TIME DATA ARE SHAPING LOYALTY

  • Explore how MOL Group – a leading oil and gas retailer in CEE - is using real-time, segmented customer data to create personalised loyalty experiences at scale 
  • Understand how AI-powered predictions and messaging are reshaping the way MOL connects with 6 million customers across 8 countries and multiple brands 
  • See how machine learning is driving segmentation enabling targeted, emotionally resonant communication, marketing and loyalty campaigns 


Check out the incredible speaker line-up to see who will be joining Márton.

Download The Latest Agenda