Márton Homola

Group Head of Loyalty, Digital Channels & CRM MOL Group

Márton has 17 years of experience in marketing, pricing, product management, CRM and customer experience management. He has gained knowledge through his career in the consultancy, telecommunication, oil & gas and retail industry, working both with B2C and B2B customers. In his recent position in MOL Group (leading oil & gas company of the CEE region), he is responsible for loyalty and rewards programs in the retail footprint of 10 countries and digital transformation of customer interactions, offering and customer lifecycle management. His major ambition is that everything a company is providing to a customer needs to be as convenient and relevant as possible in order to grab attention, initiate action and create loyalty. Together with his team, they are building up a data-driven organization and operation where decisions and definition of new initiatives are backed with customer- and transaction-level information.