Mark Brayton

Director, Branch Network Nationwide Building Society

Mark is a proven business leader with more than two decades of experience in financial services. He has a track record of delivering significant transformation within data-rich and digitally focused businesses. Mark is well-known for building, developing, and leading high-performing teams.

Mark spent 18 successful years at Barclays Bank PLC. In his final role as Marketing Director, Barclays UK - Mark led a team of over 150 marketing professionals working across all of Barclays’ B2C & B2B segments within the UK. Mark’s previous leadership roles at Barclays included: PR, Insight, Product Marketing, CRM, Advertising & Brand Management and Digital Innovation.

In 2019, Mark set up his own independent consultancy which provided bespoke marketing, digital and business development leadership. His clients were predominantly FinTech and high-growth businesses, who were looking to scale quickly and confidently. Mark then joined Yorkshire Building Society in June 2020 to build and transform their new Marketing, Digital Channels and External Affairs function. He led a full cultural and technical marketing transformation in his 18-months at YBS.

In January 2022, Mark was recruited by Nationwide Building Society to become their Marketing Director. Mark was responsible for – Brand; Marketing Strategy; CRM; Member Communications; Advertising; Sponsorship & Partnerships; Digital Marketing; Content; Events and Nationwide’s Community Investment. Mark’s remit expanded to incorporate Nationwide’s Communications function (comprising of PR, Public Policy & Internal Comms) and ultimately lead a community of over 250 marketing and comms professionals, as the Interim CMO within the World’s largest Building Society.

Earlier this year, Mark moved to a new leadership role at Nationwide, and now has the privilege of leading the Society’s branch network team and operations in the North of England, Scotland, Wales, and Northern Ireland. He is looking forward to stewarding his new team through an exciting period of transformation.