The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Kim Madill

Head of Omnichannel and Guest Services Belmond

Kim Madill is currently Head of Omnichannel and Guest Services at Belmond, a visionary travel brand part of LVMH Group. In her role, she oversees the company’s Global Customer Contact Organisation (CCO) encompassing five offices in Italy, Singapore, South Africa, the UK, U.S., Customer Relationship Management (CRM), data strategy and clienteling.

Since her arrival at Belmond in 2019, she has been instrumental in transforming Belmond’s customer service and guest experience. She led the integration of customer contact offices worldwide while redefining and streamlining team roles for greater efficiency. Kim spearheaded the migration of customer contact centres to cloud-based systems which allow a seamless 24/7 'follow-the-sun' model across all customer contact centres.

As a brand that prides itself on curating incomparable genuine travel experience, Kim has channelled her efforts into devising innovative strategies aimed at elevating every aspect of guest interaction. This includes the creation of a dedicated team of Belmond Travel Curators— experts committed to fostering meaningful relationships with guests to enhance their lifetime journey with Belmond.

A hospitality veteran with experience spanning 15 years, Kim previously worked at Starwood Hotels & Resorts (now Marriott International) where she looked after their CRM and its loyalty programme SPG Ambassador Service.

Conference Day One - Tuesday, 8th October 2024 [CET]

11:00 PANEL DISCUSSION: THE DYNAMICS OF BUILDING A ROBUST OMNICHANNEL STRATEGY IN THE DIGITAL AGE

  • Gain insight into the complexities of omnichannel strategy development, balancing the needs for personalisation and privacy across human and digital interactions 
  • How to nudge customers toward self-service without compromising customer experience 
  • Discuss how to overcome the challenges faced in implementing channels, including outdated technology and the need for continuous adaptation to evolving customer preferences and technological advancements 

Check out the incredible speaker line-up to see who will be joining Kim.

Download The Latest Agenda