Julia Scharnetzke

Manager Member Engagement & Customer Service Miles & More

Julia Scharnetzke is a linguist and has many years of experience in customer service. She held various positions at service providers before joining Miles & More GmbH in 2022. As Manager Member Engagement & Customer Service she is responsible for service processes and technical innovation, among other topics.

Conference Day Two - Wednesday, 9th October 2024 [CET]

11:10 PANEL DISCUSSION: FROM CASUAL CONNECTION TO LONG-TERM LOYALTY: AN EXPERT PANEL ON ELEVATING CUSTOMER ENGAGEMENT

  • Understand the role of digitalisation, automation and empathetic customer service techniques in developing loyalty programmes and enhancing unforgettable experiences for customers  
  • Learn how coalition programmes can emphasise flexibility and allow customers more power over their experience  
  • Discover how to balance transactional and emotional aspects of loyalty, including surprise and delight strategies and initiatives to increase relevance for customers 


Check out the incredible speaker line-up to see who will be joining Julia.

Download The Latest Agenda