Johannes Brott

Johannes Brott

Head of Customer Services Audi Interaction
Johannes Brott

Johannes Brott is Head of Customer Services for SEAT/CUPRA at Audi Interaction, leading AI & Unified Customer Excellence across customer and partner care. Previously, he led the social media team and worked as a social media specialist. Based in Potsdam, he focuses on omnichannel service design, agent-assist workflows, and data-driven operations.

Summit Day One - Tuesday, 7th October 2025 [CET]

12:15 PRESENTATION: ON THE WAY TO “MIGHTY” OMNICHANNEL – PROGRESS, PITFALLS AND PRACTICES

Audi Interaction shares how they’re moving from fragmented multichannel to a mighty omnichannel experience - where every contact keeps its context and AI works exactly where it adds value. Powered by a unified platform (Sprinklr), they enable true channel switch, an AI-assisted agent workspace, and connected knowledge across customer and partner care. In just 2.5 months they launched the Digital Partner Support for SEAT | CUPRA Germany, steering traffic to digital, boosting quality, and accelerating resolution. 

Check out the incredible speaker line-up to see who will be joining Johannes.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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