Iris Boon

Program Manager Voice of the Customer Heineken

Iris is a results-driven leader with over 13.5 years of international experience across customer service, logistics, planning, and trade marketing. Known for her strategic mindset and collaborative approach, she connects people, aligns perspectives, and drives continuous improvement. Having lived on three continents and worked across five, she brings a global perspective to every initiative.

As Global Program Manager for Voice of the Customer at HEINEKEN, Iris has led the program’s transition from rapid deployment to structured global management—ensuring consistency, operational excellence, and data-driven insights that enhance customer experience and fuel business growth

Summit Day Two - Wednesday, 8th October 2025 [CET]

11:15 PANEL DISCUSSION: FROM INSIGHTS TO IMPACT: LEVERAGE VOC TO DRIVE BUSINESS OUTCOMES

  • Align customer insights with business priorities, ensuring feedback drives strategy and decisions, and measure VOC success by linking CX improvements to business outcomes 
  • Activate VOC across the organisation by creating a culture of listening and responding to customers 
  • Leverage data storytelling to effectively communicate insights that inspire action and accountability 


Check out the incredible speaker line-up to see who will be joining Iris.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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