Hanna Fredriksson

Hanna Fredriksson

Head of Global Customer Care Arrive
Hanna Fredriksson

I am a 42-year-old professional originally from Finland, with over 22 years of international experience gained while living in Italy, Spain, Denmark, and the United Kingdom. I hold a degree in International Business from Arcada University of Applied Sciences, Helsinki, which has served as a strong foundation for my global career.

My professional background spans 14 years in the shipping industry working for Maersk, where I focused on sales, trade strategy, and customer care, and for the past six years, I have worked in the automotive technology sector and currently serve as Head of Global Customer Care at the Arrive Group.

I have a strong passion for languages and speak eight in total: Finnish, Swedish, English, Italian, Spanish, Danish, French, and German—fluent in the first six. In my personal time, I enjoy cooking and spending time with my dog.

Summit Day One - Tuesday, 7th October 2025 [CET]

14:35 MASTERCLASS: BEYOND CSAT: THE FUTURE OF CUSTOMER EXPERIENCE WITH AI AGENTS

As customer expectations evolve, traditional metrics like CSAT are no longer the gold standard. Today’s leading brands are redefining what great member experience looks like - delivering instant, personalised, and brand-aligned support at scale. 


In this masterclass, Max Lowenthal, Director of Agent Product Management at Decagon, will explore how Decagon’s AI agents are reshaping the support landscape. He’ll introduce the Agent Operating Procedures (AOPs) framework - Decagon’s unique system for designing and deploying AI agents that are fast, flexible, and fully under your control. 


You’ll learn how companies use AOPs to ensure their agents respond with the same care, clarity, and precision as a human - while staying on-brand and driving measurable outcomes. 

Check out the incredible speaker line-up to see who will be joining Hanna.

Download The Latest Agenda