The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

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Enrique Lamarca

Head of Customer Journey and eCommerce AXA Partners

Enrique Lamarca boasts 20+ years in insurance strategies & service marketing, specializing in growth through innovative value propositions across B2B2C/B2C channels. As former CEO of AXA Partners Americas, he led multi-country operations, excelling in financial services and insurance. Now, as Global Head of Customer Journey & eCommerce at AXA Partners, he's at the forefront of integrating Omnichannel strategies with AI enhancements to customer experiences, redefining engagement in the digital age.

Conference Day One - Tuesday, 8th October 2024 [CET]

11:00 PANEL DISCUSSION: THE DYNAMICS OF BUILDING A ROBUST OMNICHANNEL STRATEGY IN THE DIGITAL AGE

Gain insight into the complexities of omnichannel strategy development, balancing the needs for personalisation and privacy across human and digital interactions
How to nudge customers toward self-service without compromising customer experience
Discuss how to overcome the challenges faced in implementing channels, including outdated technology and the need for continuous adaptation to evolving customer preferences and technological advancements

Check out the incredible speaker line-up to see who will be joining Enrique.

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