Dr. Imran Shaikh

Chief Technology Officer Virgin Mobile UAE

Summit Day One - Tuesday, 6th October 2026 [CET]

12:05 Fireside Chat: Examining Regional Approaches to Customer Experience in Europe and the Middle East

Customer expectations are shaped by a mix of culture, market dynamics, and regulatory environments. This session brings together leaders from Europe and the Middle East to explore how organisations in each region approach customer experience, from personalisation and pace of innovation to governance and trust. Examine where approaches differ, where they converge, and what lessons can be applied to improve customer outcomes across markets.

Learning Objectives

• Understand how regional dynamics influence customer expectations and experience design

• Learn how organisations balance innovation, personalisation, and trust

• Discover which CX approaches translate effectively across different markets

Key Takeaways

• Practical ideas for adapting CX strategies to different customer expectations

• Insight into balancing innovation with governance and trust

• A broader perspective on delivering effective CX across global markets

Check out the incredible speaker line-up to see who will be joining Dr. Imran.

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