With a career spanning over 17 years, David has honed his expertise in radical innovation and lean start-up methods within both small businesses and large global corporations. His work is characterised by a unique blend of design thinking and agile development, which he has applied to numerous innovation projects from early incubation to full maturity.

David's journey in innovation leadership includes pivotal roles such as Senior Innovation Director at LEGO's Future Lab and Head of Innovation at Scandinavian Airlines. During his nine-year tenure at LEGO, he led multidisciplinary teams in developing breakthrough business initiatives, ensuring the company remained at the forefront of the toy industry. His efforts were instrumental in establishing LEGO Ventures, the strategic venture arm of the LEGO Brand Group, further cementing his reputation as a key figure in corporate innovation.

The "Diplomatic Rebel" concept is central to David's philosophy. He believes that anyone can become an innovator within their organisation by balancing the rebellious spirit needed to challenge the status quo with the diplomatic skills required to garner support. This mindset is crucial for driving change in complex organisations, and David's work with Diplomatic Rebels aims to instil these principles in companies worldwide.

David's insights and methodologies have been recognised in various forums, including his role as an Unreasonable Mentor, where he has advised numerous companies. His passion for innovation extends beyond business, as he advocates for leveraging corporate resources to create long-term positive impacts on society and the planet.

As an international keynote speaker and executive advisor, David continues to inspire organisations to embrace change and innovation, ensuring they remain viable in an ever-evolving world.