Chris Humphris

VP of EMEA quiq

Chris Humphris is the VP of EMEA at Quiq, the leader in agentic AI for CX, where he is helping enterprise brands leverage agentic AI to revolutionise their contact centers and deliver exceptional experiences throughout the customer journey.

Prior to joining Quiq, Chris held leadership roles at Amelia, Conversocial (a Verint company), LivePerson, and others primarily in the CX space, which has amounted to 30 years of experience in digital customer engagement and transformation.

More specifically, he spent the last 18 years building go-to-market teams for leading SaaS companies and the past seven years working exclusively within the AI-driven customer engagement market. An early adopter of messaging, asynchronous chat and now LLM-powered agents, Chris has long been interested in emerging technology and holds a Doctorate in Engineering from the University of Manchester.

Summit Day One - Tuesday, 7th October 2025 [CET]

14:35 MASTERCLASS: PUSH THE LIMIT OF CX EXCELLENCE WITH AI AT ACCOR

How do you leapfrog the competition in a landscape where most brands are cautiously phasing in business messaging channels and AI? Accor chose a different path - embracing bleeding-edge AI and Asynchronous Messaging technologies head-on to reimagine guest engagement and deliver truly differentiated “wow” moments at scale. In this interactive session, SVP Mengxin Wang shares Accor’s bold, accelerated journey - bypassing “safer” outmoded strategies and legacy chatbots to build a modern digital CX strategy from the ground up that elevates guest experiences, while driving more revenue for the global hotel group.  

 

Attendees will participate in brief breakout activities and leave with a practical workbook to jumpstart their own transformation. 


You’ll learn how to: 

  • Embrace an agile, fast, and iterative approach to activation and feature roll-out 
  • Design for customer delight from day one through real Accor guest stories 
  • Maintain a human connection with guests while leveraging AI technologies that may seem to create distance between humans 

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda