The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Ashley Marshman

Head of Customer Service Southern Water

Ashley heads up customer service at Southern Water having spent 17 years in the water industry leading customer service and operational teams through performance turnaround and business transformation. His responsibilities have included customer services, digital transformation, strategy, business growth and culture change. Ashley was responsible for leading the customer experience of the industry’s first compulsory metering programme, which included the installation of over 1 million meters to customers’ homes in 5 years. In 2017, he was responsible for preparing Southern Water for the opening of the non-household water market, leading the implementation of a new operating model, new technology and relationships with business retailers. He thrives on empowering teams through training and development, instilling a culture of excellence and accountability. His ability to inspire and lead by example has earned him recognition as a forward-thinking leader dedicated to delivering great outcomes for customers.

Conference Day One - Tuesday, 8th October 2024 [CET]

17:10 PANEL DISCUSSION: AI EMPOWEREMENT: THE VIRTUOUS CIRCLE OF EMPLOYEE WELLBEING & CUSTOMER SATISFACTION

Join our expert panel to cut through AI hype and dispel dystopian fears. Gen AI is not futuristic; it's already enhancing our lives. Organisations across the world are now focused on leveraging AI for optimal customer experiences.  

 

Leading experts are helping brands integrate AI seamlessly through their customer experience management process and ensure skilled management by the teams, adding value and improving human interactions.  

 

This session will explore how delivery teams can harness AI’s power, enhance personal interactions, boost agent productivity, and redefine exceptional customer service. 

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda