If your customers don’t trust it and agents don't use it - AI adds no value. Success has less to do with the tech itself and everything to do with how you change the way work and service get done.
In this hands-on workshop, we’ll bring to life what we’ve learned alongside the world’s top brands after embedding AI across millions of customer interactions every day:
The adoption gaps that quietly break trust with customers and agents
The “human moments” you simply cannot afford to automate
Where AI delivers measurable impact - and where it backfires
The disruption gap leaders don’t plan for
You’ll leave with practical insights to move beyond AI acceptance and a clearer view of where it can genuinely add value to your operations.
Check out the incredible speaker line-up to see who will be joining Ash.
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