Despite the proliferation of business accounts on Facebook and Twitter since the rise of LinkedIn, most businesses still remain on the sidelines when it comes to connecting with their customers on social media.
Best-in-class social media servicing offers a number of benefits to both customers and businesses including, fast and convenient communication, building and maintaining customer relationships, and boosting organic visibility.
In this article, CCW Europe shares three examples of companies using social media well to empower resolution teams, drive positive brand experiences, and increase customer loyalty.
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