There was a time when the term "conversational AI" referred to the rules-based bots that caused customers frustration and contained support tickets rather than resolved them. Today, that definition has shifted to encompass AI agents that hold real conversations, understand intent, and can adapt to emotion, handle complexity, and resolve issues across the entire customer journey through natural language.
The new rules of conversational AI explains why agentic AI, AI agents, and consumer-facing AI shopping assistants are changing how customers behave and heightening expectations for CX to be driven by conversations, not questions.
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