Health and wellness is booming. Consumers are taking control of their well-being and lifestyle like never before, supporting brands that offer effective, sustainable, and scientifically proven products.

One such brand is air up, a German start-up revolutionizing hydration with refillable bottles that add flavour to water through scent. Their innovative technology and unique approach to audience engagement have fueled their rapid growth.

In this interview, air up’s Head of Customer Engagement, Thomas Staudte, shares the brand’s journey, initial challenges, key communication strategies, insights on Generative AI, and his digital roadmap for the next 12 months.

The Chief of Staff role, traditionally seen in military and political spheres, is now gaining prominence in the private sector. This position, with its varied responsibilities, is especially vital in large corporations managing complex portfolios. At Sanofi, Joanne Kennedy, Chief of Staff to the EVP of R&D, plays a key role in the company's AI and digital transformation. In a recent interview, she discussed preventing digital fatigue, creating psychological safety, and the benefits of diversity in leadership.