A high-performance customer relationship management (CRM) platform is one of the cornerstones of business today; core tenets of future-ready operations and long-term relevance depend on getting this technology right. To be sure, as brands seek to foster deeper levels of customer engagement and strengthen customer loyalty, the ability to deliver timely, personalised, and emotionally intelligent experiences has become a competitive imperative. And all of that is founded upon robust and scalable CRM infrastructure.

For Andrew Land, the CRM Director at Condé Nast, success hinges on meeting this challenge head-on. Indeed, with content saturation intensifying, attention spans shrinking, and content consumption habits shifting, even the most iconic media brands in the world – meaning the likes of The New Yorker, Vogue, GQ, WIRED, Bon Appétit, and Architectural Digest – are compelled to continuously innovate their CRM playbooks. In this interview, Andrew reveals how experimentation and collaboration are helping Condé Nast not only keep pace with change – but lead it.

Health and wellness is booming. Consumers are taking control of their well-being and lifestyle like never before, supporting brands that offer effective, sustainable, and scientifically proven products.

One such brand is air up, a German start-up revolutionizing hydration with refillable bottles that add flavour to water through scent. Their innovative technology and unique approach to audience engagement have fueled their rapid growth.

In this interview, air up’s Head of Customer Engagement, Thomas Staudte, shares the brand’s journey, initial challenges, key communication strategies, insights on Generative AI, and his digital roadmap for the next 12 months.

The Chief of Staff role, traditionally seen in military and political spheres, is now gaining prominence in the private sector. This position, with its varied responsibilities, is especially vital in large corporations managing complex portfolios. At Sanofi, Joanne Kennedy, Chief of Staff to the EVP of R&D, plays a key role in the company's AI and digital transformation. In a recent interview, she discussed preventing digital fatigue, creating psychological safety, and the benefits of diversity in leadership.