Rik McCrossan

Rik McCrossan

Head of CX Europe Orange Business
Rik McCrossan

Workshops & Hackathon - Monday, 6th October 2025 [CET]

11:05 WORKSHOP F: SCALING CX AUTOMATION: WHY MOST INITIATIVES FAIL – AND HOW YOU WON’T

AI has flooded the CX space—but scaling it remains the biggest roadblock. Data & organisational challenges limit your ability to capitalise on the potential of CX AI at scale.

This hands-on workshop, co-hosted by NiCE and Orange Business, gives you the tools and mindset to break through.

  • Uncover the hidden barriers that keep AI use cases from scaling across CX environments
  • Collaborate in roundtable discussions to map real-world CX challenges to actionable solutions
  • Leave with a practical framework and next steps to implement automation and orchestration at scale

Check out the incredible speaker line-up to see who will be joining Rik.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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