Maria Vittoria Amaduzzi

Head of Digital Enablers and Customer Journeys Telecom Italia

Maria Vittoria Amaduzzi is a digital transformation leader with extensive experience in customer experience innovation, operations, and AI driven automation. After more than a decade in senior roles at Vodafone Italy, she recently joined TIM, where she leads the adoption of virtual assistance solutions across all customer channels, integrating innovative features and Artificial Intelligence to simplify interactions and enhance the customer journey. She holds two degrees with honors in Biomedical and Industrial Engineering from the University of Bologna and completed part of her studies at Imperial College Business School in London. Passionate about technology as an enabler for human-centered experiences, she brings a unique perspective at the intersection of business, engineering, and digital innovation.

Summit Day One - Tuesday, 7th October 2025 [CET]

12:15 PRESENTATION: DELIVERING BUSINESS IMPACT: REAL WORLD CX & AI CASE STUDIES

  • Learn how organisations across various industries have delivered real-world business impact by improving customer experience and employee productivity with AI 
  • Hear how leading European businesses are delivering higher CSAT and NPS scores, controlling costs, and accelerating revenue 
  • Gain insights into how AI is being deployed in production to meet self-service targets, provide agent assistance, and improve service operations 


Check out the incredible speaker line-up to see who will be joining Maria.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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