The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Bhavana Rana

Senior Director, Product Marketing Nextiva

Bhavana is the head of industry marketing at Nextiva, where she helps organizations elevate customer experiences and deliver a unified customer journey while optimizing operational efficiencies. With over 15 years of marketing strategy experience, Bhavana is focused on driving growth, bringing innovative solutions to market, and developing thought leadership for a global audience. She has been featured in Smart Customer Service, The Sunday Times UK, ABA Banking Journal, Nature Biotechnology, Insurance Journal, and others. Bhavana holds dual B.A. degrees from UC Irvine and an M.B.A. from USC Marshall School of Business.

Conference Day Two - Wednesday, 9th October 2024 [CET]

11:10 PANEL DISCUSSION: CULTIVATING A CUSTOMER-CENTRIC DNA THAT TRANSFORMS ACTIONS, NOT JUST STATEMENTS

  • Overcome the challenges of low employee engagement and high attrition rates, and achieve substantial improvements in employee motivation and loyalty 
  • Disrupt stereotypes and misconceptions about customer and employee satisfaction and address the root cause of dissatisfaction 
  • Learn how to make culture, personality and brand your USP in a world where the increasing use of technology can monotonise and impersonalise service 

 

11:55 PRESENTATION: FUTURE-READY CUSTOMER EXPERIENCE: EXPLORE TRENDS & FORWARD-THINKING STRATEGIES TO MANAGE THE EVOLVING DYNAMICS OF CUSTOMER ENGAGEMENT

  • Delve into emerging trends in customer-centric service and the evolving landscape of customer engagement strategies 
  • Identify future customer expectations and preferences and implement strategies to exceed customer demands 
  • Gain insights that will enable your organisation to innovate and enhance customer experiences ahead of the curve  

Check out the incredible speaker line-up to see who will be joining Bhavana.

Download The Latest Agenda