Andy Postma

Head of Performance | Online Marketing & CRM – iGaming Dutch State Lottery

Andy Postma is the Head of Performance iGaming at Nederlandse Loterij, where he is responsible for both CRM and Online Marketing. In this role, he focuses on growing and deepening the relationship with the player base through data-driven, personalized, and responsible engagement—across channels and throughout the player journey.

He has a long-standing career where he built a reputation as a personalization expert. He played a key role in designing omnichannel strategies that combined data, content, and automation to enhance the customer experience at scale. For many years, he performed on stage as a stand-up comedian. That experience taught him how to read a room, challenge assumptions, and deliver a message that sticks—skills that still come in handy today.

Summit Day Two - Wednesday, 8th October 2025 [CET]

11:15 PANEL DISCUSSION: PROVING ROI IN CUSTOMER SERVICE: TURNING CS INTO A BUSINESS PERFORMANCE ENGINE

  • Explore how customer service can directly drive revenue, reduce risk, and strengthen business outcomes 
  • Learn how to forecast the ROI of new CX initiatives before implementation - building business cases without waiting for proven use cases 
  • Uncover strategies for demonstrating the tangible value of your CX function, translating service excellence into measurable business impact 


Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 1135 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk

Iqpc Icon

©2025 IQPC. All rights reserved.