Mapping the Personalisation Maturity Spectrum

Mapping the Personalisation Maturity Spectrum

Scalable personalisation: Call it one of the great CX equalisers. Yet, according to our latest research, only 4% of organisations have truly mastered it.

That’s striking. And the numbers highlight a stark truth: Personalisation sounds simple on the surface, but in reality, it’s anything but. Most organisations are still very much stuck between intention and execution, and in this infographic, we break down why that’s happening.

We unpack:

  • New data exploring where brands currently stand on their personalisation journey
  • The five critical blockers holding brands back from driving personalisation at scale
  • Solutions that negate those five blockers
  • Next best tactical moves for brands at every stage of personalisation maturity
  • Expert insights from MOL Group’s Head of Loyalty and CRM, Márton Homola

This is an industry snapshot and a blueprint to smarter personalisation. Download and benchmark your strategy against your peers in the region.

In Partnership With:

CCW Digital EU

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