A Focus on Digital Transformation in Amsterdam at CCW - Blog by Marie-Louise Gaughan at Alorica EMEA
Customer Contact Week Europe, scheduled for October, has extended me an exciting invitation to
speak. Joining a lineup of esteemed speakers from prestigious companies, I'm
honoured to share my insights from working at Alorica EMEA, where I assist
clients in developing customer experience strategies and guiding their digital
metamorphosis.
Digital change is the
lifeblood of contemporary customer service. It redirects the focus from the
cost of customer service to recognizing myriad opportunities embedded in every
interaction. Regular customer engagement can catalyse service-to-sales conversions,
build trust and loyalty, and evolve customers into ardent fans.
The CCW conference
agenda is packed with intriguing themes like disruption, innovation, and
optimising both the customer and employee experience. I eagerly anticipate the
exploration of major topics such as:
Some of the big
themes I’m really looking forward seeing explored at CCW include:
•
Unified and Seamless CX: Crafting an effortless customer journey, merging digital and human
service, eliminating siloes, and driving proactive, personalised experiences.
•
CX Automation, AI and
Digitalisation: Establishing a potent tech stack with tangible ROI
across machine learning, AI, chatbots, automation, and more.
•
Operational Agility: Tips on maintaining excellent CX and competitiveness amidst supply
chain disruption, inflation, and energy crises.
•
Customer insight and Analytics: Merging big data with human insight, employing analytics, Customer
Data Platforms, and other tools to improve efficiencies and experiences.
I can't wait to
attend the event to exchange ideas with and learn from some of the world's
leading brands. See you in October! Explore the complete CCW agenda and
speakers here. If you'll be attending, do connect with us.
I'd love to hear your
thoughts on CCW and the evolving customer experience landscape. Leave a comment
or reach out to me directly via my LinkedIn.
Stay updated by
following the Alorica LinkedIn page here or visit our website