Keeping pace with change: Going the extra mile to achieve customer loyalty & advocacy
Welcome to In Conversation with CCW Europe Digital, a video-based podcast series that brings together the leading minds in customer contact from across Europe, to cover a diverse range of topics impacting the customer management industry. Whilst the dominance of Generative AI can’t be ignored, that’s just the tip of the iceberg when lined up next to the laundry list of opportunities and challenges customer management leaders must juggle. Although early adopters are leading the charge and seeing quick results from Generative AI, there are risks to unpick before the rest of the market hops onto the new technology train given the pressing nature of their day to day challenges. From considerations around data handling for compliance to being present and consistent across every channel, going the extra mile for vulnerable customers, building loyalty and customer advocacy and improving internal employee experience, there is a delicate balance to be struck for customer management leaders. This November, In Conversation with CCW Europe Digital returns to address these issues and share several in-depth conversations to allow you to step into the minds of leaders who have navigated the most pressing industry challenges. So, whether you're a CX, contact centre or digital service professional, be sure to tune in and join the conversation.
Going the extra mile for customers to not only retain but increase retention and harness true brand advocates.
Customer Vulnerability
Identifying and acting quickly with compassion in response to customers in vulnerable circumstances[KM1] to maintain strong relationships with those in most urgent need of close support.
Leadership
Driving motivation and autonomy internally to improve employee experience and achieve business goals, resulting in brilliant customer experience.
Generative AI
Demystifying the complex nature of generative AI in simple terms and unpick use cases to understand practical applications we can apply to drive great CX.
Pace of Transformation
Prioritising doing the basics well within a legacy business environment to keep up with the quickly changing technological landscape.
Omnichannel Brand Presence
Being present for your customers wherever they’d like to meet you across all channels.
‘The quality of the event has been really high, with the level of detail around the topics and themes covered also excellent’
‘Really good thought-provoking topics – it’s prompted some thoughts of areas I hadn’t thought about for a while’
‘I loved how the sessions were thinking so far forward, as a senior leader, you do have to be future focused and think strategically’
'Customer Contact Week is the place where you would like to be during company transformation towards Customer Centricity approach'
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