Join Zack in this episode as he delves into the world of customer data trends, providing invaluable insights and knowledge to help you navigate the ever-evolving data landscape.

Discover how to seize new opportunities in customer engagement and outpace your competitors with targeted communication strategies. Understand the role of privacy, complying with legislation and building customer trust and consent, and learn more on:

• Adopting a privacy-first policy to triple down on protecting user data
• How to improve CX by leveraging contextual clues, zero-party data and 1st party data to build stronger customer connections
• The power of generative AI and assistive AI, how these technologies can streamline internal processes and enhance the shopping experience for consumers

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