Data. The vital essence behind numerous pivotal themes currently occupying the thoughts of CX leaders: generative AI, personalisation, compliance, security, and trust, to mention just a few. When gathered, refined, and utilised with precision, data has the potential to fuel highly sophisticated experiences that strike a chord with consumers at a profound, emotional level. Consequently, it is of utmost importance that businesses meticulously organise their data.
In this episode, we chat with Aymen Ismail, CCW Europe Advisory Board Member and Head of Customer Engagement Solutions at smart Europe, guides us through all the fundamental elements that form the bedrock of robust data strategies.
We dive into:
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