The Art of Building a Robust Customer Data Strategy

The Art of Building a Robust Customer Data Strategy

Data. The vital essence behind numerous pivotal themes currently occupying the thoughts of CX leaders: generative AI, personalisation, compliance, security, and trust, to mention just a few. When gathered, refined, and utilised with precision, data has the potential to fuel highly sophisticated experiences that strike a chord with consumers at a profound, emotional level. Consequently, it is of utmost importance that businesses meticulously organise their data.

In this episode, we chat with Aymen Ismail, CCW Europe Advisory Board Member and Head of Customer Engagement Solutions at smart Europe, guides us through all the fundamental elements that form the bedrock of robust data strategies.

We dive into:

  1. The steps companies can take to ensure they are collecting the right data in the first place
  2. Best practices around decoupling from legacy infrastructure
  3. How to get really buttoned up around data security
  4. How to build a workforce that is prepared for the future
  5. Strategies that will actively encourage consumers to part ways with their data
  6. What’s coming next in terms of the use of data in the customer experience

Subscribe to the series on Spotify: https://open.spotify.com/show/4GD1rdZR1yvayRrcdLPHO2

For sponsorship opportunities, reach out to katie.judd@iqpc.co.uk

To register an interest in becoming a guest, get in touch via serece.hannon@iqpc.co.uk

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