Kicking-off our first conversation of the series, we explore the power of customer data and how it can be harnessed to generate valuable insights. Paul Herman & Kiera Martin discuss how businesses can strike the right balance between collecting enough data while respecting customer privacy and security. 

They also discuss the challenges businesses face in unifying customer data and the role that generative AI and machine learning play in turning customer data into insights more effectively. We also explore how personalisation will evolve in the coming years and why customer strategies may fail or unravel.

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