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80% of CMOs (when surveyed) claimed that delivering an exceptional customer experience is key to remaining competitive in 2022 and looking forward.

So how can CX leaders conquer this critical challenge to deliver a balance of empathy, speed and agility for a truly memorable and exceptional experience?

It is clear across multiple industries that investment and the focus of linking online and offline experiences and increased personalisation are those proving to exceed customers expectations and gain competitive advantage.

This insightful paper delivers unique insights on the correlation between business areas of investment and the outgoing CX delivered.

Download your complimentary copy here on the right, ahead of the upcoming CCW Europe Virtual Summit.

The contents on this report includes:

• Introduction
• Matching customer experience to customer expectations
• Connect physical and digital channels for truly exceptional experiences
• Lack of marketing technology solutions/knowledge is a major barrier
• Customer Data Platforms are key to realising the customer experience vision
• Customer Data Platforms: the engine behind amazing customer experiences
• Summary & Recommendations
• Treasure Data Case Study