Jen Brown

Regional Marketing Director Sprinklr

Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium. Jen is an FI super-fan; she has watched every race since the early 90s, following the careers of British drivers including Damon Hill, David Coulthard, Jenson Button and Lewis Hamilton.

Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.

Agenda - Thursday 4th November (All times GMT)

2:55 PM Panel Discussion - The Transformational Journey Toward the 'Connected Customer'

·        How to create an omni-channel customer journey that truly reflect the connected customers’ expectations in speed, simplicity, authenticity and personalisation

·        Discuss how we define success in the new age of customer contact – how do we monitor, attach KPI’s and measure the intangible results of CX?

·        Progress from a traditional ‘call centre’ to a 360° support function for both customers and the business

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda