Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium. Jen is an FI super-fan; she has watched every race since the early 90s, following the careers of British drivers including Damon Hill, David Coulthard, Jenson Button and Lewis Hamilton.
Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.
· How to create an omni-channel customer journey that truly reflect the connected customers’ expectations in speed, simplicity, authenticity and personalisation
· Discuss how we define success in the new age of customer contact – how do we monitor, attach KPI’s and measure the intangible results of CX?
· Progress from a traditional ‘call centre’ to a 360° support function for both customers and the business
Check out the incredible speaker line-up to see who will be joining Jen.
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