I started working in Sonae Financial Services (a Portuguese fintech) in 2016 as Digital Product Manager, belonging to the team that built the Universo App. In 2017 my relationship with CRM platforms began through my participation in Salesforce projects. In 2019, my biggest project went live: a fully digital experienced call-center. In March 2020 I started managing a new department (AI & CRM Platforms) dedicated to developing artificial intelligence solutions applied to CRM platforms, which aims to optimize processes, work methods and improve the customer experience. My personal goal is to participate in social evolution through research and implementation of new technologies, which can elevate people's life to a new level of convenience and quality in which very few believe.