Alison Jaap

Care Director OVO

Alison is responsible for delivering pioneering service across first direct, tackling the dual challenge of maintaining first directs existing number 1 position for customer service while adapting to meet the demands of a new generation of highly demanding digital customers. She has worked in financial services across the globe for over 20 years, leading a range of programmes to improve customer experience, reduce costs and create agility. She has a passion for creating organisations with the customers at their heart.