Alison Jaap

Customer Director First Direct

Alison is responsible for delivering pioneering service across first direct, tackling the dual challenge of maintaining first directs existing number 1 position for customer service while adapting to meet the demands of a new generation of highly demanding digital customers. She has worked in financial services across the globe for over 20 years, leading a range of programmes to improve customer experience, reduce costs and create agility. She has a passion for creating organisations with the customers at their heart.

Check out the incredible speaker line-up to see who will be joining Alison.

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